20 investment mistakes to be aware of

Investment, a field where even the most astute can stumble, is rife with potential missteps. However, these errors often serve as valuable learning experiences, offering insights for crafting more robust investment strategies. 20 investment mistakes to be aware of, which are crucial in shaping a sound investment approach.

  1. Unrealistic Expectations: Investors should maintain reasonable return expectations to stay focused on long-term goals rather than being swayed by short-term market fluctuations.
  2. Lack of Clear Investment Goals: Without long-term objectives, investors might get distracted by short-term trends or the latest investment fads, losing sight of their primary financial ambitions.
  3. Inadequate Diversification: Diversification is key to mitigating risks, as relying too heavily on a single stock can significantly impact a portfolio’s overall value.
  4. Short-term Focus: Concentrating on short-term market movements can lead investors to doubt their original strategy, often resulting in impulsive decisions.
  5. Buying High and Selling Low: Emotional responses to market volatility frequently harm overall investment performance.
  6. Excessive Trading: A study revealed that the most active traders typically underperform the U.S. stock market by an average of 6.5% annually.
  7. High Fees: Ongoing fees can considerably diminish overall investment returns, especially over extended periods.
  8. Overemphasis on Taxes: While tax strategies like tax-loss harvesting can enhance returns and are extremely important, basing decisions solely on tax implications may not always be beneficial.
  9. Infrequent Investment Reviews: Regularly evaluating one’s portfolio, ideally quarterly or annually, ensures adherence to investment goals and identifies if rebalancing is necessary.
  10. Misunderstanding Risk: Striking a balance between too much and too little risk is crucial, as excessive risk can cause discomfort, while insufficient risk may yield inadequate returns.
  11. Unawareness of Performance: Many investors are not fully aware of their investment performance. Regularly reviewing returns, considering fees and inflation, is vital to gauge if one’s investment goals are being met.
  12. Reactivity to Media: Short-term negative news can incite fear, but it’s important to focus on the long-term trajectory.
  13. Ignoring Inflation: Inflation, historically averaging around 4% annually, can significantly erode purchasing power over time.
  14. Attempted Market Timing: Trying to perfectly time the market is extremely challenging and often less profitable than remaining consistently invested.
  15. Insufficient Due Diligence: Verifying an advisor’s credentials is critical, using online resources to review their history and any complaints.
  16. Incompatible Financial Advisor: Taking the time to find an advisor whose strategies align with one’s goals is crucial.
  17. Emotion-Driven Investing: Staying rational during market ups and downs is essential to avoid emotional investing.
  18. Chasing High Yields: Investments with high yields often carry greater risks. It’s important to align investments with one’s risk tolerance.
  19. Delaying Investment: The earlier one starts investing, the greater the potential returns, as exemplified by comparing the outcomes of investing $200 monthly from different starting ages.
  20. Not Controlling the Controllable: While market trends are unpredictable, investors can manage their own contributions, which can lead to significant outcomes over time.


To avoid these mistakes, investors should seek financial advice, and focus on rational decision-making and long-term objectives. Factors like financial goals, current income, spending habits, market environment, and expected returns should guide portfolio construction. This approach helps in steering clear of short-term market volatility and emphasises the importance of consistent, long-term investments for accumulating wealth.


If this article has inspired you to think about your own unique situation and, more importantly, what you and your family are going through right now, please contact your advice professional.

This information does not take into account the objectives, financial situation or needs of any person. Before making a decision, you should consider whether it is appropriate in light of your particular objectives, financial situation or needs.

(Feedsy Exclusive)


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